CITIZEN is a manufacture, a watch company that does all its manufacturing in-house, from crafting individual watch components to final assembly. A truly global watch brand, CITIZEN does business in over 140 countries worldwide....
Founded in 1918, CITIZEN has spent over a century developing innovative technologies and building up its skills as a manufacture in its bid to explore the essence and infinite potential of the watch.
Better Starts Now is the simple belief that no matter who you are or what you do, it is always possible to make something better—and now is the time to start doing it. We believe that better and now are both infinite, and there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it.
Sharing this belief, we began making mechanical watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology and satellite-synchronised timekeeping. 2026 marks the 50th anniversary of the launch of CITIZEN’s world first light-powered watch, and we will continue to explore the future of watchmaking through innovation.
